By Joey Beck
Since we've launched the Top That Toast website and had people playtest the game, one of the most common questions we've been asked is, "Wow, who actually designed the cards and the game box?"
It's been a great question to receive because it shows that the look and feel of the cards and packaging have caught people's attention. So we thought it would be best to post a blog that could answer the question and provide some background as to how the game design came to life.
Since November 2014, we have worked with Random Embassy, the creative design studio out of Philadelphia, to develop the logo and identity for Top That Toast. They are the designers who are responsible for taking our little idea for a card game based around toasting, giving it a visual identity, and turning it into something tangible, playable, bold, and fun.
Random Embassy was founded over a decade ago by Philadelphian, Anthony Smyrski. The company has worked on everything from books & magazines, to website design, to album packaging and museum installations. Anthony and lead designer, Jon Loudon, have backgrounds in a variety of areas, including fine art and music. It was their combination of previous experience and local ties that drew us to them, and we couldn't be happier with the partnership.
Over several months, we met with Anthony and Jon to review design concepts and provide feedback to refine the look. We knew we wanted to highlight the raised glass, which is symbolic of the toast, and also give a nod-and-a-wink to the idea of topping the toast. We were also focused on creating a look that was both friendly but also sophisticated. As we reviewed design concepts and made small changes here and there, we started to see the game's real identity emerge. The result is something that would look equally cool on your coffee table or on the shelf of your game room.
Random Embassy recently moved into a brand new studio at 1241 Carpenter Street in South Philadelphia. To celebrate, they're hosting an Open House with music and drinks courtesy of Philadelphia Brewing Company. If you're in the neighborhood, stop by and give a toast to Anthony and Jon for all the great work they've done. We'll certainly be there to thank them and raise a glass to what the future holds...